FARUZO was founded by Aviad Faruz, an entrepreneur with more than a decade of experience in jewelry and the wider world of online business. Born in Israel and now leading the brand from its headquarters in the United States, Aviad built FARUZO around a single idea: that personalization is what turns a beautiful object into something irreplaceable.
Years of designing and selling jewelry online taught him what people really want — not another mass-produced pendant, but a piece that carries a name, a date, a memory. That conviction became FARUZO: made-to-order jewelry, finished by hand, created only after you design it.